PX Summit Schedule

March 19 - 20, 2019 // Seattle, WA

8:00 AM - 9:00 AM

Registration, Coffee + Light Snacks

Get here early to grab your exclusive swag bag full of goodies, pick up your event badge, and chat with other attendees over coffee and light snacks.

9:15 AM - 9:30 AM

Welcome Address

Richard Brown, President - The BoxMaker

Kick off Packaging Experience Summit with a Welcome Address from President Richard Brown.

9:30 am - 10:30 am

The Supply Chain Benefits of Digital Print Production

Ted Samotis, Vice President of National Graphics - Georgia-Pacific, LLC.

The introduction of scaled digital printing for corrugated packaging has significantly impacted the supply chain for consumer goods. This new digital supply chain for packaging is transforming how manufacturers design, procure,and execute their graphic packaging programs. From ideation to delivery, the supply chain can now operate at digital speed with reduced lead times and lower order quantities, all while efficiently managing the increased number of stockkeeping units.

10:45 AM - 11:45 AM

Packaging Takes Center Stage: Leveraging the Opportunity of Change

Mike Ferrari, President - Ferrari Innovation Solutions, LLC.

The packaging landscape has changed dramatically. Shifts in consumer behavior and advances in technology are two forces driving major industry transformation. Understanding the interaction of these forces and the new challenges they create provides insights into opportunities for brands ready to embrace change. Learn how to excel in this new era by delivering value through packaging.

11:45 AM - 1:00 PM

Networking Lunch

Join us for a catered networking lunch provided by our sponsors. Make connections and enjoy a great meal!

1:15 PM - 2:00 PM

Connected Product Packaging as the Center of a Winning Omnichannel Strategy

Phil Stafford, Sr. Global Alliances Manager - Digimarc

Learn how game-changing digital technologies, including Digimarc - The Barcode of Everything™, are being leveraged by brands to improve the supply chain, promote product security through track-and-trace, fight friction in the retail environment, and effectively serve brands and shoppers across sales channels.

1:15 PM - 2:00 PM

Designing with Depth: Rapid Prototyping for Packaging Systems

Ryan Burlinson, Creative Director - Ten Gun Design

As SKUs increase and omnichannel selling becomes the norm, packaging systems are becoming increasingly complex and must adapt to an environment of constant change. Discover how Ten Gun Design tackles these challenges by utilizing web-based tools and in situ digital prototypes to make more informed decisions for packaging.

1:15 PM - 2:00 PM

Leveraging Specialty Laminate Films to Align Brand Packaging with the Customer Experience, Transportation Needs, and Consumer Trends

Jeff Truan, Strategic Account Manager - LuxeFilms

Today’s consumers expect an experience when they make the decision to purchase a product. Packaging must appeal not only to the eye but also touch as well as other senses. Learn how to create dynamic print and packaging solutions that capture their attention and increase market share for your brand. From unique textures to holographic effects, specialty laminate films can be utilized to achieve a wide gamut of creative outcomes to help make your product the center of attention. These combine the best of sight and touch—every time!

2:15 PM - 3:00 PM

Engaging the New Consumer through Creative Design for Labels and Flexible Packaging

Tina Ginger, Business & Brand Development Manager - HP Indigo Labels & Packaging

Take a journey to explore how brands are leveraging digital print for prime labels and flexible packaging to drive supply chain and sales engine solutions. Learn how today’s leading brands are connecting with the new consumer and creating shelf impact with customization, personalization, regionalization, and speed to market – and how you can, too! Tina will share several case stories demonstrating how brands increase sales, mitigate risk, and generate social buzz utilizing packaging as a marketing tool.

2:15 PM - 3:00 PM

Packaging Damage and Its Impact on Consumer Sentiment

Dache' Davidson, Vice President of Marketing - Pregis

Damaged shipments create significant costs for business. From duplicate order entry to return freight and labor, the costs associated with re-processing a shipment add up fast. But perhaps the costliest result of damage is the negative impact on customer lifetime value. When comparing the time and cost to acquire a customer with the risk associated with a poor packaging experience, today’s leading brands know that preventing product damage is good business. Discover the 5-step process to quantifying the cost of damages for your company – and how to avoid them!  

2:15 PM - 3:00 PM

Tangible Returns and Physical Media

Terry Marks, Principal at tmarks and National Board of Directors - AIGA Design

We live in a world in love with the new. Can taking a broader view by playing the long game supersede fickleness, build loyalty, and create profit over the life of a company? Let’s talk about intangibles, emotional connection, and forging a positive bond between your brand and your customer with packaging.

3:00 PM - 3:30 PM

Coffee and Snacks Break

3:30 pm - 4:30 pm

Success Stories Panel: Crafting the Beverage Experience

Meet the brands pushing the envelope with digital print in the craft beverage category. Join us for a live panel discussion covering success stories and lessons learned.

Maura Hardman – Seattle Cider/Two Beers Brewing/Sound Craft Seltzer
Caleb Blatz – 2 Towns Ciderhouse
Adam Ransavage – Iron Horse Brewery, Inc.

8:00 AM - 9:00 AM

Registration, Coffee + Light Snacks

Get here early to grab your exclusive swag bag full of goodies, pick up your event badge, and chat with other attendees over coffee and light snacks.

9:15 AM - 10:15 AM

Success Stories Panel: Digital Print

Moderated by Linda Casey, Editor in Chief - BXP Magazine

Meet the brands pushing the envelope with digital print in the Pacific Northwest. Join us for a live panel discussion covering success stories, lessons learned, and the value gained from digitally printed packaging.

- John Simpson, Vice President – Seattle Gourmet Foods
- John Taliercio. CEO – Global Custom Source
- Justin Stacey, Director of Innovation & New Business – Fantastapack.com

10:30 am - 11:15 am

Digital Print and Ink Safety: Introducing HP Water-Based Inks for Corrugated Applications

Dr. Nils Miller,Ph.D., GBS Environmental Strategy Senior Scientist - HP Inc.

Food-safe inks enable brands to create high-quality, effective packaging that is safe for consumers and compliant with global food safety regulations and guidelines, including the FDA, EU Framework, Nestlé Guidance, Swiss Ordinance, and more. Meet the HP PageWide Industrial (PWI) water-based inks, including HP A30 Water-Based Inks (and HP P36 Water-Based Priming Agent) for pre-print presses, and the new HP CV150 Water-Based Inks (and HP CV150 Water-Based Bonding Agent) for the post-print HP PageWide C500 Press. These inks are free of any UV-reactive chemistries and safe for use on primary packaging, helping your brand to achieve compliance and keep consumers safe.

10:30 am - 11:15 am

Exploring Personalization: Connecting with Millennial and Gen Z Consumers

Simon Goldsack, Worldwide Brand Innovation Manager for Corrugated Solutions - HP Inc.

To reach today’s consumers, it is more important than ever for brands to have a packaging personalization and customization strategy through the next 10 years. After carrying out extensive research throughout 2018 on these emerging audiences, HP will present their results and highlight the opportunities for those that embrace digital print as an enabler for growth.

11:15 AM - 12:30 PM

Networking Lunch

Join us for a catered networking lunch provided by our sponsors. Make connections and enjoy a great meal!

12:45 pm - 1:45 pm

New Game, New Rules, New Toys: Escapades in Digital Print

Doris Brown McNally, Global Brands Innovation Manager - HP Inc.

The agility of digital print is changing the way brands and designers are making the everyday unique. In this session you will hear information about a recent launch announcement HP made at the Adobe MAX conference, a new software solution which enables significant advancements in personalization & hyper-customization and places it right into the hands of brands and creatives.

Doris will be sharing the award winning creative work done for the launch using Diageo's Smirnoff 21 Vodka brand utilizing the HP SmartStream D4D plug-in.

2:15 PM - 4:30 PM

Digital Production Center Plant Tour - The BoxMaker

Join us at The BoxMaker’s nearby plant for tours of our facility, including the region's largest Digital
Production Center featuring the West Coast's first HP PageWide C500 Press for digitally printed corrugated packaging and display. Afternoon coffee + sweet treats will be provided!

Shuttle service from Hotel Interurban will be provided. Onsite parking at The BoxMaker also available.

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