Today we caught up with Ryan Burlinson, Creative Director at Ten Gun Design. Ryan has well over a decade of design proficiency in print, dimensional and digital experiences working for clients such as Xbox, EA, Monolith, T-Mobile, Seattle Children’s Hospital, and Microsoft.
With Packaging Experience Summit on March 19 –20, 2019, we are preparing for the conference by spotlighting our incredible speaker lineup of experts, influencers, and leaders in the packaging and digital print industry. Today we caught up with Ryan Burlinson, Creative Director at Ten Gun Design — a full-service creative agency that combines smart design, innovation, and agility to engage audiences in compelling ways. Ryan has worked with many renowned brands and continues to push creative and innovative solutions to enhance the packaging experience.
I have worked in the graphic design field for the better part of two decades focusing on brand development and interactive experiences. I’ve worked with Microsoft to help unify their ecosystem of accessory and device packaging under one cohesive visual language. Recently, I have been managing a team of people who are defining the packaging strategy for the Xbox brand. I’m also mildly obsessed with beautifully designed packages.
We create identities, stories and experiences for lifestyle technology brands. That requires us to offer much more than packaging. Our broad set of capabilities allow us to ideate, design, and build for the marketing spaces of the future. One of those spaces just so happens to be packaging. We enjoy hanging out there.
The net perception of a brand stems from primarily digital sources these days. For many consumers, opening a package is the first tangible connection to a particular brand. Ten Gun Design recognizes the importance of delivering on the brand's promise through beautifully-crafted unboxing experiences.
Digital prototypes can be very useful when shifting or evolving a package's graphic language. A dimensional representation of a flat design helps both client and designer understand the significance of certain changes. With the announce of Adobe's Fantastic Fold and other amazing tools like Adobe Dimension, designers are better able to wrap their heads around these dimensional complexities.
Rules-based design and packaging guidance, while necessary, run the risk of killing creativity and style. Packaging design will continue to get more complex as SKUs increase, but the design tools are getting better—they can keep designers in check while allowing them the freedom to explore creative solutions that effectively communicate.
To meet Ryan and listen to him speak in person, register for Packaging Experience Summit today before registration closes on March 11, 2019!