Packaging Experience
Summit

Registration, Coffee + Light Snacks

Get here early to grab your exclusive swag bag full of goodies, pick up your event badge, and chat with other attendees over coffee and light snacks.

Welcome Address

Richard Brown, President - The BoxMaker

Kick off Packaging Experience Summit with a Welcome Address from President Richard Brown.

The Supply Chain Benefits of Digital Print Production

Ted Samotis, Vice President of National Graphics - Georgia-Pacific, LLC.

The introduction of scaled digital printing for corrugated packaging has significantly impacted the supply chain for consumer goods. This new digital supply chain for packaging is transforming how manufacturers design, procure,and execute their graphic packaging programs. From ideation to delivery, the supply chain can now operate at digital speed with reduced lead times and lower order quantities, all while efficiently managing the increased number of stockkeeping units.

Packaging Takes Center Stage: Leveraging the Opportunity of Change

Mike Ferrari, President - Ferrari Innovation Solutions, LLC.

The packaging landscape has changed dramatically. Shifts in consumer behavior and advances in technology are two forces driving major industry transformation. Understanding the interaction of these forces and the new challenges they create provides insights into opportunities for brands ready to embrace change. Learn how to excel in this new era by delivering value through packaging.

Networking Lunch

Join us for a catered networking lunch provided by our sponsors. Make connections and enjoy a great meal!

Connected Product Packaging as the Center of a Winning Omnichannel Strategy

Phil Stafford, Sr. Global Alliances Manager - Digimarc

Learn how game-changing digital technologies, including Digimarc - The Barcode of Everything™, are being leveraged by brands to improve the supply chain, promote product security through track-and-trace, fight friction in the retail environment, and effectively serve brands and shoppers across sales channels.

Designing with Depth: Rapid Prototyping for Packaging Systems

Ryan Burlinson, Creative Director - Ten Gun Design

As SKUs increase and omnichannel selling becomes the norm, packaging systems are becoming increasingly complex and must adapt to an environment of constant change. Discover how Ten Gun Design tackles these challenges by utilizing web-based tools and in situ digital prototypes to make more informed decisions for packaging.

Leveraging Specialty Laminate Films to Align Brand Packaging with the Customer Experience, Transportation Needs, and Consumer Trends

Jeff Truan, Strategic Account Manager - LuxeFilms

Today’s consumers expect an experience when they make the decision to purchase a product. Packaging must appeal not only to the eye but also touch as well as other senses. Learn how to create dynamic print and packaging solutions that capture their attention and increase market share for your brand. From unique textures to holographic effects, specialty laminate films can be utilized to achieve a wide gamut of creative outcomes to help make your product the center of attention. These combine the best of sight and touch—every time!

Engaging the New Consumer through Creative Design for Labels and Flexible Packaging

Tina Ginger, Business & Brand Development Manager - HP Indigo Labels & Packaging

Take a journey to explore how brands are leveraging digital print for prime labels and flexible packaging to drive supply chain and sales engine solutions. Learn how today’s leading brands are connecting with the new consumer and creating shelf impact with customization, personalization, regionalization, and speed to market – and how you can, too! Tina will share several case stories demonstrating how brands increase sales, mitigate risk, and generate social buzz utilizing packaging as a marketing tool.

Packaging Damage and Its Impact on Consumer Sentiment

Dache' Davidson, Vice President of Marketing - Pregis

Damaged shipments create significant costs for business. From duplicate order entry to return freight and labor, the costs associated with re-processing a shipment add up fast. But perhaps the costliest result of damage is the negative impact on customer lifetime value. When comparing the time and cost to acquire a customer with the risk associated with a poor packaging experience, today’s leading brands know that preventing product damage is good business. Discover the 5-step process to quantifying the cost of damages for your company – and how to avoid them!  

Tangible Returns and Physical Media

Terry Marks, Principal at tmarks and National Board of Directors - AIGA Design

We live in a world in love with the new. Can taking a broader view by playing the long game supersede fickleness, build loyalty, and create profit over the life of a company? Let’s talk about intangibles, emotional connection, and forging a positive bond between your brand and your customer with packaging.

Coffee and Snacks Break

Success Stories Panel: Crafting the Beverage Experience

Meet the brands pushing the envelope with digital print in the craft beverage category. Join us for a live panel discussion covering success stories and lessons learned.

Panelists:
Maura Hardman – Seattle Cider/Two Beers Brewing/Sound Craft Seltzer
Caleb Blatz – 2 Towns Ciderhouse
Adam Ransavage – Iron Horse Brewery, Inc.